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Tag Archives: Social Media Marketing

12 Tips to Improve Your Social Media Efforts

June 26, 2014 0 Comments

Whether you are just starting to use social media for your business or you are a seasoned pro, here are 12 tips that will help you take your social media efforts to the next level.   1. Be Consistent Consistency is key when building and engaging community regardless of social media platform. Do not post 5 things one day and then wait Read More »

The Battle of Visual Platforms for Mobile [Infographic]

July 9, 2013 0 Comments

There are so many brands that struggle to create unique and engaging content. I have worked with a variety of marketing directors and most of them struggle with good content. They say, “I know it’s important but I just don’t have the resources.” I always ask, “Do you have a smart phone?” I ask this because that is literally all you need Read More »

Everything You Need to One Up Competitors with Location-based Marketing

May 14, 2013 0 Comments

Now, more than ever, consumers are relying on smart phones, mobile search and location-based apps to guide their in-store purchases. 73% of consumers say they have used their mobile phones to guide purchasing decisions while in stores. These essentials will help you bring in more customers, create brand loyalty and even gain customers from your neighborhood competitors. Mobile Optimized Website If customers Read More »

3 Principles to Optimize Your Pinterest Content Strategy

March 26, 2013 2 Comments

The Pinterest bandwagon is filling up quick and the user-base is growing. Over 10 million active users are engaging with visual content on the site. It can be an amazing tool to generate targeted referral traffic, build your brand and help your content go viral. Let’s talk about some basic principles you can use to get the most out of Pinterest as Read More »

How Facebook is Changing the Game for Brands in 2013

March 22, 2013 0 Comments

Facebook is changing the social media game once again. We have watched over the years as the social giant has rolled out new features for both brands and users. This year is no different. With over 1 billion users and counting, the network offers the biggest bank of social data on the Web. These new functions will ultimately make Facebook a more Read More »

Cross-platform Social Engagement Tactics for 2013

February 19, 2013 1 Comments

Having a diverse social media presence can give you a major edge over competitors. Don’t get me wrong. You don’t want to overdo it. Don’t be the guy that signs up for 100 different networks. That being said, it is smart to select a few platforms that fit your brand and delegate your resources for community management. Here are some ideas on Read More »

3 Groundbreaking Social Media Marketing Insights for 2013

January 25, 2013 0 Comments

The digital marketing landscape is becoming more segmented, saturated and overly challenging. At this point, social media is mainstream. Most of your competitors are probably marketing on social media, producing content and managing a community. It’s not enough to just cover the basics. You need to step up your game to survive. These insights will help you break the barrier to brand Read More »

4 Features To Optimize Your Facebook Content Strategy

August 9, 2012 5 Comments

It’s a beautiful day in the world of social media marketing. Your content strategy just got easier and your brand just became more engaging. If you are using Facebook as the heavy hitter platform to carry your content strategy, there is always a need to optimize content posts. Whether you are a beginner in the game or a social marketing guru, these Read More »

Facebook Marketing Video Tutorial

May 8, 2012 0 Comments

Last week I did a webinar on Facebook marketing. We had 350 attendees and I got dozens of emails from people who really enjoyed it. The problem was that we tried to record the session for the people who couldn’t make it, but the recording file was corrupt. So, I decided to record it again. Here you go; I hope you like Read More »

FREE Webinar: Facebook Marketing

April 25, 2012 2 Comments

Did you know that your customers spend more time on Facebook than on any other website? Don’t you think it makes sense to know how to market your business on Facebook? This is what you’re going to learn in this webinar: How to Make Your Website Social Media Friendly. I’ll show you 3 free tools that will dramatically increase your website traffic. Read More »