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Want More Sales? Make It Easy to Buy from You

January 3, 2013 0 Comments

What do Apple and Amazon have in common? They both make it very easy for us to buy from them.

Apple allows you to buy your favorite music with just one click:

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You can buy and listen to songs directly from your iPhone. You don’t need to transfer your music from your computer to your music player anymore. Not only that, but you can also get the whole album, preview songs and read people’s reviews. Plus, Apple stores your credit card on file, so you don’t even need to enter any payment information when you get a song. Apple couldn’t make it any easier to buy from them.

Amazon’s sales skyrocketed when they implemented 1-click purchases:

Amazon stores your shipping address and payment information. All you need to do is click one button and you're done. I love how the show you the exact date you're going to receive your order. And if you're buying a gift for someone, all you have to do is check the box at the bottom. Genius!

Amazon stores your shipping address and payment information. All you need to do is click one button and you’re done. I love how the show you the exact date you’re going to receive your order. And if you’re buying a gift for someone, all you have to do is check the box at the bottom. Genius!

So, how can you make buying from YOU easier?

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Zeke Camusio

About the Author

Zeke Camusio is a serial entrepreneur, marketing speaker, author of The Internet Marketing Bible and CEO of Digital Aptitude, a data-driven digital marketing agency in Portland, Oregon.

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