Pay Per Click
Sure, Any Monkey Can Use Pay Per Click. But Can He Boost Your Traffic Without Burning Your Budget?
Pay Per Click (PPC) ads are amazingly powerful and easy-to-implement tools. You can write an ad, target an audience, and before you can say “instabiz!” you have new people showing up to your site. But Pay Per Click is a broad brush. And like the old saying goes, give a paintbrush to a monkey and you’ll get a mess. Give the same brush to Michelangelo and you’ll get the Sistine Chapel.
But if you’re not careful with Pay Per Click, you can burn through your budget in a hurry. And you still might not get the traffic you want. As an accomplished PPC Agency, our approach is to start with effective ads that hit buyers’ emotional hot buttons. We target your potential customers’ hearts, right where they’re most likely to respond by clicking ‘Add to Cart.’ Then we show your ads only to qualified buyers wherever they are, on Google, Bing, or Yahoo, as well as social networks like Facebook and LinkedIn, and we constantly optimize your campaign. If a keyword works, we keep it. If it doesn’t, we dump it. Then, we break down your traffic into sub-segments, and create personalized ads and landing pages just for them, so they can feel even more love for your business and your products.
One of the awesome things about Pay Per Click is how tightly we can target your potential customers. We can narrow it right down to women on Facebook between 35 to 55 who live in New York City and drive luxury cars, or Michigan CEOs on LinkedIn with more than 40 employees and $10 million in revenues. And if your target market is people in Chicago who buy original art more than once a year and deep-dish pizza twice a week, we can find them, too.
With our Pay Per Click management services, we constantly improve your ROI, so you keep getting more PPC traffic and pay less for it. In fact, we can be a little obsessive about it: we’re just not happy unless your sales numbers keep moving up and your marketing costs keep going down. Want to learn more about how we manage to achieve this? Check out our FREE report.
Yeah, Pay Per Click is powerful and easy, but getting great results at a great price is an art. Want to boost your traffic without burning through your budget?
While the scope of our Pay Per Click management services do extend beyond the following, these are the big four, so to speak.
- Google AdWords
- Facebook Advertising
- LinkedIn Ads
- Bing Ads
With every campaign, we take the steps necessary to make sure your ads target only your potential customers. This is accomplished through continuous A/B testing, effective bid management, accurate targeting and opportunistic campaign expansion. Through conversion tracking, analytics and insights, we can pinpoint exactly what is working and what isn’t, resulting in maximum profitability.
See examples of how our PPC Agency has helped clients’ businesses thrive: