Would you tell me, please, which way I ought to go from here?
That depends a good deal on where you want to get to.
I don't much care where –
Then it doesn't matter which way you go.”
― Lewis Carroll, Alice in Wonderland
We believe that strategy comes before tactics. If you don’t know where you’re going it’s impossible to pick the right tactics to help you get there. That’s why we always start our conversations with new clients asking them where they want to be in 12 months, and then we develop a plan to help them get there.
Ranking at the top of Google gives you a huge competitive advantage over other companies in your industry. We follow Google’s optimization guidelines to the letter to get your website noticed.
We can help you understand which marketing campaigns are working and where your most valuable traffic is coming from. In order to succeed, you need to understand your audience.
Search engine/ pay-per-click marketing allows you to get found on Google when prospects are searching for your products or services. Talk about perfect timing, right?
Advertising to people who have recently visited your website is a great way to stay top-of-mind at a very low cost, and show your visitors that you’re ready for them when they’re ready for you.
Are you getting a consistent stream of new business from your social media platforms? We can help you develop a social media strategy that supports your business growth goals.
Whether you’re going for 35-year-old mommy bloggers or CEOs of textile companies with over 500 employees, social ads are a very effective way to reach your target audience.
We use a combination of usability testing, best practices analysis, user feedback and A/B testing to increase the percentage of your visitors who become paying customers.
Landing pages are an essential piece of lead generation campaigns, such as social ads or search marketing. Landing pages are great for converting visitors into paying customers.
Getting the attention of your users quickly is absolutely essential to your success. Our copywriter will help you tell your story in a way that resonates with your audience and earns their trust.
We can help you set up a personalized, event-triggered email marketing campaign that puts people into different email sequences based on past behavior and personal preferences.
Content is the best way to get people to keep coming back to your website. It’s also a great way to showcase your expertise and become a thought leader in your industry.
Do you have content you want to put in front of your target audience? We use a combination of social media advertising and blogger outreach programs to get the word out about your content.
We do a full analysis of your competitors’ content and industry trends so we can understand what type of content will be effective at engaging customers in your market.
If people don’t trust you, they won’t do business with you. We can monitor your reputation online so you can leverage positive comments, and address negative ones to keep your reputation intact.
Do you have retail locations? Developing a strong presence on local sites and directories like Google Maps and Yelp is absolutely critical to the success of your company.
Integrating your offline marketing with your online marketing is absolutely essential to the success of your business. We can help you make the connection.
Your website is a medium to get new customers. That’s why we design websites with the end user in mind. Why settle for pretty when you can have pretty and effective?
These days, half of your traffic is coming from other devices, like smart phones and tablets. If your website isn’t optimized for these devices, you’re ignoring half of your customers.
If you’re a consultant or sell your expertise in some way, positioning yourself as an expert in your field is a great way to earn the respect of new clients.
The success of a viral campaign depends on: creating a piece of content that is “shareable”, and seeding it through the right channels to get the attention of the top influencers in your space.
Media buying is one of the most effective ways to get instant, qualified traffic. We research where your target audience hangs out online, and we place relevant ads that get their attention.
Have something really exciting to announce to the world? We can capture the attention of both traditional media (print/radio/TV) and new media (bloggers/social media.)
The success of a social media campaign has a lot to do with the size of your community. It’s all about connecting with the right people, for a valuable quality over quantity approach.
How do you leverage your online community to grow your business? We can help you develop a community engagement strategy that turns fans into customers.